Mentoring & advisory

Support for the decisions behind building a business.

I bring my experience across engineering, products, and company building to conversations with founders and teams. I have worked as an Independent Business Support Advisor since 2024 and as a mentor at iHub since 2025.

Discussion areas

Areas we can discuss.

01

Product direction

Clarifying the problem, the intended user, and what the first useful version needs to do.

02

Technical choices

Considering the engineering, software, AI, or manufacturing decisions behind an idea.

03

Execution planning

Breaking a broad goal into work that can be scoped, assigned, built, and reviewed.

04

Business and product alignment

Connecting what a team is building with the customer need and the practical demands of running the business.

Where it started

Leading people started early.

Before any of the roles on this page, I led a team at school, I was class monitor, and I led a team project in college.

None of that was mentoring. It is simply where the habit started: being responsible for a group getting something done, not only for my own part of it.

That carried into my engineering work. In 2019 I led ADIT College’s ETWDC-winning team, and the mentoring came a year later.

Relevant experience.

My mentoring experience includes supporting ADIT’s ETWDC-winning Team Adway in 2020.

Alongside my later advisory and iHub roles, I continue to build through my own companies and products.

2024

Independent Business Support Advisor

2025

Mentor at iHub

Conversation preparation

Bring the context and the question.

Tell me what you’re building, your current stage, what you’ve tried, and the decision you’re finding difficult. That gives us a useful starting point.